Take the Guesswork Out of Pricing Your Coaching Program
Pricing your coaching program shouldn’t feel like tossing darts in the dark.
Too low, and you attract the wrong clients (and burn yourself out). Too high, and you’re constantly defending your rates instead of delivering results.
That’s why I created the Kajabi Online Coaching Pricing Calculator. A quick, insight-driven tool that helps you find a realistic ballpark price based on what really matters: your niche, experience, transformation, support level, and capacity.
It’s not a magic number or one-size-fits-all formula; but it will give you a solid starting point so you can price with confidence instead of guesswork.
Run your numbers. See where you stand. Then refine based on your market and the value only you can deliver...
1-on-1 coaching is more personalized and typically commands higher pricing. Group coaching is less intensive but scalable.
Choose your niche. Niches with high business ROI or urgent transformation justify premium pricing.
Estimate your coaching experience in years. More years generally increase credibility and pricing potential.
Select all that apply. The more credibility you bring, the more you can charge.
How urgent or valuable is the transformation you offer?
Whom do you primarily coach?
Scarcity increases value. Less frequent availability can justify higher rates.
Longer engagements may reduce per-session cost but increase overall value.
If your coaching slots are limited, you can usually charge more per session.
Enter how many sessions, on average, each client receives in a month. This helps us estimate your potential income more accurately.
The faster the results, the more valuable the coaching feels to clients.
Support like weekly check-ins, progress reviews, or messaging access increases perceived value.
Choose if you sell sessions individually or as a monthly package with multiple sessions + support.
If you offer a discounted rate for monthly packages, enter the % discount here.
What's the immediate monetary value the customer gets once they complete your program (e.g. $5000 clients, 100% pay raise)
Stripe Fee Calculator
Transaction Type
Total Charge
$0.00
Net Payout
$0.00
Total Fees
$0.00
You know that skill you’re always asked to share or teach? That’s your superpower.
And right now, there’s a golden opportunity for you to turn that talent into a thriving online business for just $89 a month.
I’m excited to share that Kajabi, the platform I use and trust, has just launched the Kickstarter Plan – designed specifically for new creators like you. Now is the time to start building your online business.
Why Kajabi? Because it simplifies everything. From creating courses to marketing them, collecting payments, and building a community – all in one place. It’s never been easier to monetize your expertise and impact lives across the globe.
Curious to learn more?
Click the button below to discover how Kajabi can help you transform your passion into profit:
