Kajabi Online Course Pricing Tool
by Kajabi-Experts
FAQs
How much do online courses cost in 2025?
Online course prices in 2025 vary widely; from short, self-paced mini-courses starting around $29 to premium programs in the $500–$2,000+ range. Your ideal price point depends on your niche, the size and buying power of your audience, and, most importantly, the transformation and value you deliver.
Should I price my first course lower to attract more students?
Not necessarily. While a low price can bring in quick sign-ups, it can also lower the perceived value of your course. Instead, focus on delivering a clear transformation, packaging your content professionally, and setting a price that reflects the results you help students achieve.
How can I see what competitors charge?
Research competitors by visiting their websites, reading sales pages, and checking course marketplaces like Teachable, Thinkific, and Learnworlds. Take note of not just their pricing, but also what they include in each package—such as support, bonus materials, or community access.
Is it better to charge once or use a subscription?
A one-time payment works best for standalone, fixed-content courses. Subscription models are more effective if you regularly add new lessons, offer ongoing coaching, or maintain a resource library. The right choice depends on how you deliver value over time.
How should I price cohort-based or live group coaching courses?
Cohort-based and live group coaching formats typically justify higher prices than self-paced courses because they include direct access to you, interactive group sessions, and personalized feedback. Students are often willing to pay more for real-time support and accountability.
How does my audience size affect pricing?
A small audience doesn’t mean you need low prices. If your followers are highly engaged and trust you, you can successfully charge premium rates. The key is building strong relationships and delivering an exceptional experience that makes the investment worthwhile.
Can I raise prices after launch without upsetting current students?
Yes! price increases are common as a course grows in value. To maintain trust, grandfather existing students at their original rate and give your audience advance notice before raising prices for new enrollments.
Should I offer a money-back guarantee?
Offering a guarantee can reduce buying hesitation and increase conversions; especially if you clearly communicate the results your course delivers. Just be sure to set specific terms and timelines, such as a 7–14 day refund window, to protect your business.
How can I bundle my course with coaching or services for a higher price?
Bundling can greatly increase your course value. Consider adding 1:1 coaching calls, group Q&A sessions, personalized feedback, or exclusive resources. Clearly define what’s included at each pricing tier so students understand the benefits of upgrading.
What tools can help me test and validate different price points?
You can use the Van Westendorp Price Sensitivity Meter, run A/B pricing tests with tools like ThriveCart or Kajabi’s built-in experiments, or pre-sell your course at different price points to gauge demand. These methods help you make data-backed pricing decisions.
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