Customer Lifetime Value Calculator.
See how much profit one customer is worth over time, and whether your marketing spend actually pays off.
Enter your basics below. The defaults are reasonable starting points for online coaches and course creators, so you can hit calculate right away and adjust from there.
What customers typically pay per purchase, for example a course fee. Calculate it as total sales revenue divided by total customers. Default: $97, common for courses.
Your profit after costs like tools and fees. Calculate it as (revenue minus costs) divided by revenue, times 100. Default: 85%, typical for low-overhead digital products.
The percent of customers who leave each month. Calculate it as customers lost divided by total customers, times 100. Default: 20%. For one-time sales that don’t repeat, use 100%.
Adjusts the value of future money. Leave at the 7% default. It’s standard for small businesses.
The cost to acquire one buyer, including ads and tools. Calculate it as total marketing spend divided by new customers. Default: $45, a typical Facebook or email average.
Monthly churn plus discount rate can’t both be zero. Enter at least one so the math has something to divide by.
Let’s TalkKnow your number.
Know your number.
Now let’s protect it.
A strong LTV to CAC ratio only holds up if your Kajabi site is actually retaining the customers you’re counting on.