Price Smarter. Earn Consistently. Grow Without Burnout.
Every digital product seller dreams of a membership site—and for good reason. It’s the most reliable way to build predictable, recurring income without constantly launching new products.
But here’s the challenge: Price too high, and people hesitate to join. Price too low, and you undervalue your offer. Then there’s the big decision; should you go monthly, annually, or offer both?
This guide breaks down everything you need to know about membership site pricing:
Proven pricing models and when to use them
Key factors that influence what your audience will pay
How to find the “sweet spot” between affordability and profitability
And because numbers speak louder than guesses, we’ve built the Kajabi Membership Revenue Calculators to help you project your monthly recurring income.
Whether you’re just starting or optimizing an existing program, this is your go-to resource for pricing with confidence.
Don’t price your membership in the dark. Use this tool to find your ideal pricing strategy based on audience, content, and income goals — and see how it compares to real-world industry benchmarks.
This is how much money you want to make each month from your membership program before expenses.
This is the total number of people you're planning to reach — email subscribers, followers, or ad traffic.
This is the percentage of your audience likely to convert into paying members. 1% is realistic for cold leads or paid ads. 3% is average for mildly engaged lists or social followers. 5% is common for warm audiences who already trust you.
This defines how much value you're offering. 'Content Only' includes things like recorded videos or PDFs. 'Content + Community' includes access to a member group or discussion area. 'Coaching' includes any 1-on-1 or group interaction with you.
Different niches have different pricing expectations. For example, finance and business tend to support higher prices, while hobbies and general interest niches trend lower.
Churn is the % of members who leave your program every month. Lower churn usually means a more valuable offer or better retention strategy.
If you know what a competitor is charging for a similar membership, enter that here. We'll show you how your pricing compares.
You know that skill you’re always asked to share or teach? That’s your superpower.
And right now, there’s a golden opportunity for you to turn that talent into a thriving online business for just $89 a month.
I’m excited to share that Kajabi, the platform I use and trust, has just launched the Kickstarter Plan – designed specifically for new creators like you. Now is the time to start building your online business.
Why Kajabi? Because it simplifies everything. From creating courses to marketing them, collecting payments, and building a community – all in one place. It’s never been easier to monetize your expertise and impact lives across the globe.
Curious to learn more?
Click the button below to discover how Kajabi can help you transform your passion into profit:
