Kajabi Membership Pricing Calculator.
Enter your revenue goal, audience, and offer details. Get a starting monthly price built from the math, not a guess.
Don’t price your membership in the dark. Use this tool to find your ideal pricing strategy based on audience, content, and income goals, and see how it compares against a competitor’s price if you have one.
This is how much money you want to make each month from your membership program before expenses.
This is the total number of people you’re planning to reach: email subscribers, followers, or ad traffic.
The percentage of your audience likely to convert into paying members. 1% is realistic for cold leads or paid ads. 3% is average for mildly engaged lists or social followers. 5% is common for warm audiences who already trust you.
This defines how much value you’re offering. Content Only includes things like recorded videos or PDFs. Content + Community includes access to a member group or discussion area. Coaching includes any 1-on-1 or group interaction with you.
Different niches have different pricing expectations. Finance and business tend to support higher prices, while hobbies and general interest niches trend lower.
Churn is the percent of members who leave your program every month. Lower churn usually means a more valuable offer or better retention strategy.
If you know what a competitor is charging for a similar membership, enter that here. We’ll show you how your pricing compares.
Enter a revenue goal and an audience size, both greater than zero, before calculating.
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Now let’s build the site to sell it.
A price is only half the equation. If your Kajabi membership site isn’t set up to onboard and retain at that price, the number on this page won’t matter.