Black Friday Emails for Kajabi: Set Up by November 27

Black Friday is Friday, November 27, and Cyber Monday follows on November 30. That gives you about four weeks. It’s enough time if you start with the emails that run without you.

Why automated Black Friday emails earn their keep

Broadcasts get the attention during a sale. Automated emails often earn more per send. Omnisend reported that behavior-triggered emails produced about 30% of email revenue from roughly 2% of sends in 2025. That data comes from ecommerce stores, so don’t treat it as a forecast for a course business. The pattern still holds: people who just did something are the people most likely to buy.

Plan your Black Friday emails around what Kajabi can automate, so you aren’t writing everything the week of the sale. Whatever you send, follow the rules in the FTC’s CAN-SPAM guide: clear sender details, an honest subject line and a working unsubscribe link.

1. Turn on checkout abandonment emails

Kajabi can email anyone who types their address into checkout and leaves without buying. Go to Sales, then Offers, pick the offer, open its Settings tab and switch on checkout abandonment emails. You choose who receives them and how long after the abandoned checkout they go out (the options include 1, 6, 10 and 24 hours). During a sale, shoppers decide fast, so I’d pick the shortest delay.

A few details. Kajabi skips the email if the person buys first, and one contact gets one email per offer in any 72-hour window. It doesn’t cover invoices or Kajabi Cart. The Analytics tab has a Revenue Recovered from Abandoned Checkout Emails report, so you can see whether it’s working.

2. Rewrite your purchase confirmation

Kajabi sends an Offer Purchase Confirmation after every checkout. You’ll find it under Settings, then Email Templates. Buyers read this one. Put the access link, the first thing to do inside the product and a way to reach you at the top.

3. Set up a short welcome sequence

A sale brings new subscribers who’ve never heard from you. An email sequence sends a series automatically after someone joins. Three emails over the first week is plenty: who you are, your best free resource and then the offer.

One plan note. Basic includes single-step automations, one trigger and one action. Multi-step flows, wait steps and the visual builder need Growth or Pro. If your launch depends on “wait two days, then check whether they bought,” that’s a Growth feature.

4. Check your sending domain before your Black Friday emails go out

If you send from a custom email domain, Kajabi requires strict DMARC and a kjbm sending subdomain. The requirement took effect February 9, 2026. When Kajabi manages your DNS, it updates automatically. When your DNS lives somewhere else, you add the records yourself: go to Settings, then Marketing Settings, then Email Settings and click Enable Strict DMARC. Skip it and Kajabi disables your custom domain, so your emails go out from its shared sending pool.

Fix this now. Nobody wants to debug DNS on Thanksgiving.

A simple send schedule

The week before: a short teaser that names the date
Early access for your list before Black Friday
Friday morning: the launch email
Sunday: a reminder
Monday evening: last call

Thanksgiving is Thursday, November 26. Many people are offline that day, so skip it.

Give every email a reason to exist. A short reminder beats a fourth version of the same pitch. Kajabi shows your spam complaint rate in the app, so watch it.

Short on time? Book a free call and we’ll sort out what to set up first.

You build a sale list the other eleven months. Black Friday only collects.