Four Things Every Kajabi Sales Page Needs
A Kajabi sales page earns compliments for its design. These four things earn the sale.
A sales page has one job: get a stranger to say yes while you’re somewhere else. Most Kajabi sales pages try to do it with nice design and a price. It takes four things, and the design is the least of them.
1. Kajabi sales page copy that names the problem and the result
Open with the words your buyer already uses. If they tell friends they’re tired of guessing what to post, your headline should sound like that, not like a course catalog. Then show what their week looks like after they buy.
A module list says what’s inside. A result says why anyone should bother.
A Kajabi sales page doesn’t need to be long. It needs to answer what a buyer wonders before paying: what is this, will it work for me and can I trust you? If you want a refresher on the tools, the Kajabi Help Center covers the page builder step by step.
2. Visuals that make a digital offer feel real
Nobody can pick up a course and feel its weight, so give them something to look at. Show the workbook on a tablet, the templates on a laptop and a lesson on a phone. Mockups cost little and change how much the offer feels worth.
Keep them honest. Use screenshots of the real product, not a stock laptop with a blurry screen.
3. Proof from real people
Claims are cheap. Proof costs something, which is why it works. Mix formats so different buyers find one they trust:
- A short video testimonial or a Loom clip
- A client story in three beats: the problem, what changed and the result
- A screenshot of a comment or DM, shared with the sender’s permission
Launching something new with no testimonials yet? Run a small beta. Offer it free or at a discount to a few ideal buyers and ask for honest feedback afterward. Use only what they actually say. Never invent proof or borrow someone else’s results.
4. A guarantee that lowers the risk
Buying from a stranger feels risky, and hesitation costs you sales. A plain refund policy takes some of that away. Put it near the button and mean it. “7-day refund, no questions asked” works better than vague talk about satisfaction.
If you can’t offer a refund, offer a way to try first, such as a free lesson or a preview, so buyers can judge before they pay.
Other parts of a Kajabi sales page worth including
- A headline and subheadline that name the audience and the result
- A short “Is this for me?” checklist
- A clear price, with a value stack if the offer has several parts
- FAQs that answer the real objections
- A button repeated every few scrolls
- A short bio, so buyers know who’s behind the offer
Kajabi’s page builder can handle every one of these. The hard part is the writing. If your page is live and sales are quiet, start with the headline and the proof.
Want to see where pages stall? Read why most Kajabi landing pages fail. If you’d rather hand it off, I build sales pages and funnels for coaches and course creators. See how it works or book a free call.
A good sales page is one a stranger can trust in under a minute.
